I am pleased to be speaking on a panel session organized by the Vancouver chapter of the Legal Marketing Association.
“Set Yourself up for Success with Directories” takes place on Thursday, February 26 at the offices of the law firm, McMillan, from 11.30am Pacific time.
Per the organizers:
“We all know that directories are an important part of a legal marketer’s toolkit. But which ones make the most sense to participate in? And what makes for a strong submission? At this session, you’ll learn best practices for creating winning submissions and how to maximize the return on your investment for rankings. For those of you at firms that are not currently using directories, this is your chance to learn about new options on the horizon that may be a fit for you.”
Alongside me on the panel are Jean Cumming, the editor-in-chief of Lexpert, the Canadian legal directory; Gillian Harvey, a business development specialist at Dentons Canada; and Heather Rizter, communications specialist at Lawson Lundell.