Ropes & Gray in-house legal directories manager, Lauren Hughes, and Catherine McGregor, the editor of London-based GC Magazine, will lead a roundtable at the American Lawyer’s seventh annual Law Firm Marketing & Business Development Leadership Forum.
Taking place at the Hilton New York Midtown hotel on May 4-5 2016, the directories-themed session is called “How Legal Purchasing is Impacted by Your Approach to Surveys, Rankings, & Directories”.
Per the event literature:
Time consuming. An ego boost for the partners. A win for the marketing department. How do you view rankings, surveys, directories, and other Best of Lists? Whether your response falls into “love them!,” “necessary evil” or “ew” (or a little of each) join this roundtable to discuss:
How, if at all, awards impact legal purchasing decisions
Where your peers have found them helpful to business development goals
What questions to ask yourself when faced with a pile of surveys on one hand and a growing list of Other Projects on the other.”
Lauren Hughes joined Ropes & Gray from Legal 500 in 2015, where she was US editor, while Catherine McGregor worked at Chambers & Partners and Lawdragon prior to her current role as editor-in-chief, GC Magazine, and publishing director for Legal 500 (in-house).
Pictured: water tower, Madison Square Park, New York – taken by Lloyd Pearson, March 2016