The three speakers at the inaugural UK event were Gavin Ingham Brooke, the boss of PR agency Infinite Spada, which helped to set up the initiative; Joshua Peck, who launched LFMP in New York in 2002; and Edward Fennell, who writes about law for the Times of London.
McDermott Will & Emery hosted the event at its soaring Heron Tower building.
Law Firm Media Professionals is a group for those active and interested in law firm media relations and communications – in-house executives, consultants and agencies, and reporters and editors.
The standard format is a speaker or panel – usually a journalist from a legal or business publication, a media relations executive, or a specialist vendor/consultant – followed by a discussion and question-and-answer session.
Law firms take it in turns to offer their buildings as host venues, and provide food and drink.
Events are free to attend.
The next LFMP event in New York aims to help law firm marketing departments cope with the surge in surveys.
“Surveyed Senseless – How Legal Media are Ramping Up Industry Contests and What to Do About It” takes place on October 29 2014 at the offices of law firm Dechert in New York.
(Pictures: Lloyd Pearson and Infinite Spada)