“The joint venture will offer its customers a broad suite of marketing solutions, including website hosting, lead generation, and online listings. LexisNexis will contribute its Martindale-Hubbell online marketing solutions and Lawyers.com businesses. Internet Brands will utilize its technology platform and online marketing expertise to manage the joint venture.
Through this joint venture, we will have a powerful combination of some of the leading brands in the legal space with Internet Brand’s unparalleled expertise in online marketing solutions.”
Martindale-Hubbell has been moving away from larger law firms for some time, and increasingly focuses on offering smaller law firms packages of online services.
Nolo, which was acquired by Internet Brands in April 2011, offers consumers a range of online documents and other legal resources.
There’s more detail on this story in ALM’s Law Technology News, including some analysis and commentary from the legal consultant Tim Corcoran, a former White & Case colleague, and LexisNexis/Martindale executive.
(Pictured – Berkeley, California – the home of Nolo)